Session 1: Let’s Start Your Market Research

 To Register:  https://www.eventbrite.ca/e/lets-start-your-business-plan-a-3-part-webinar-series-jan-30-31-feb-2-tickets-479555091187?aff=ebdsoporgprofile

Presented in partnership with “Business Link,” the market research session will teach you about primary and secondary research and help you understand why this information is vital for your business concept and business plan as a whole. We will navigate through multiple resources that will aim to help you collect relevant information about your customers, competitors and industry.

Join us on January 31st for lunch and to better understand how to compensate yourself as a business owner.  Must register with This email address is being protected from spambots. You need JavaScript enabled to view it. by January 25th.

Our guest speaker, Vartika Satija, CPA, CA, will present the following:

- Basic rules by Canada Revenue Agency (CRA) when borrowing funds from the corporation.

- Exceptions allow shareholders to take loans for a more extended period.

- Clearing shareholder loans by either paying a salary or declaring a dividend.

- Advantages and disadvantages of paying either a salary or dividend.

- If the mix of both salary and dividend meets the needs.

- Corporate and personal tax effects of paying dividends versus salaries.

Session 2: Let’s Start Your Marketing Plan 

In this session, we'll be sure to get you started on developing a basic outline of your marketing strategy. From creating your elevator pitch communication describing your business concept to potential customers to understanding how to select effective marketing activities to reach your customer, this session will help you begin the outlines of a solid marketing plan.

 To Register: https://www.eventbrite.ca/e/lets-start-your-business-plan-a-3-part-webinar-series-jan-30-31-feb-2-tickets-479555091187?aff=ebdsoporgprofile

Session 3: Let’s Start Your Financial Plan

Creating financial forecasts for your business can be a daunting task to accomplish on your own. This session will help you understand the basics of completing a financial plan focused on your projected cash flow statements, and also outline the basics of your income statement and balance sheet. We will also walk through some key considerations to make when setting prices for your products and forecasting your potential revenues and expenses.

To Register:  https://www.eventbrite.ca/e/lets-start-your-business-plan-a-3-part-webinar-series-jan-30-31-feb-2-tickets-479555091187?aff=ebdsoporgprofile