Logos and Beyond – Personifying Your Brand

Discover Brand Essentials and Tools - Provided  by Business Link

Explore the essence of brand building. Enhance your brand's core by understanding fundamentals and the artful integration of artificial intelligence tools. Learn how to create impactful branding through brand strategy, personas, logos, and visual identity.

The terms logo, identity, and brand insights are often used interchangeably. First, you must know that they should be understood on a spectrum. A logo is a small (yet important) piece of your business; a brand surrounds your business, and identity falls somewhere in the middle.

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