With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2024?
By: Britny Kutuchief, Liz Stanton, Karolina Mikolajczyk November 14, 2023
2024 social media trends
1. Text-only posts are the sleeper hit of the year (and X remains on top)
2. Social platforms will become the hottest new search engines
3. Longer videos will make a big comeback
4. Engagement will move from feeds to DMs
5. Shares will matter more than likes, comments, or followers
6. Telegram might become the next super app
7. The fediverse is the future of social media (but it’s not here yet)
8. Every grid post will be a photo dump
9. LinkedIn will deprioritize personal content (and win more love from Gen Z)
10. TikTok Shop will spark a re-emphasis on authenticity
11. You won’t need a BeReal strategy
12. TikTok will continue to be the birthplace of video trends
13. The unhinged social media manager will calm down a little
14. Social isn’t moving into the metaverse quite yet
15. Social media managers will become best friends with AI
16. You won’t ignore YouTube Shorts anymore
Welcome to social media in 2024, where trends change faster than Taylor Swift's fan theories. There are hot new platforms, fresh ways to shop, and countless algorithm updates. It’s enough to make even the savviest heads spin.
But no need to spiral friends, because we’ve done the digging for you. Take this blog post as permission to stop obsessively checking every app in search of the hottest new social media trends.
