With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2024?

By: Britny Kutuchief, Liz Stanton, Karolina Mikolajczyk November 14, 2023

2024 social media trends

1. Text-only posts are the sleeper hit of the year (and X remains on top)

2. Social platforms will become the hottest new search engines

3. Longer videos will make a big comeback

4. Engagement will move from feeds to DMs

5. Shares will matter more than likes, comments, or followers

6. Telegram might become the next super app

7. The fediverse is the future of social media (but it’s not here yet)

8. Every grid post will be a photo dump

9. LinkedIn will deprioritize personal content (and win more love from Gen Z)

10. TikTok Shop will spark a re-emphasis on authenticity

11. You won’t need a BeReal strategy

12. TikTok will continue to be the birthplace of video trends

13. The unhinged social media manager will calm down a little

14. Social isn’t moving into the metaverse quite yet

15. Social media managers will become best friends with AI

16. You won’t ignore YouTube Shorts anymore

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