The South Canadian Rockies Tourism Association (SCRTA) has received non-profit societal status in Alberta and is working collectively to bring a unified voice for the southwest corner of Alberta’s tourism operators. This effort has been underway since 2019 on achieving a collaborative destination management organization (DMO) for the region. The inaugural board of directors includes representatives from some amazing partners: Castle Mountain Resort, Heritage Inns, Beaver Mines General Store, Country Encounters Accommodations, Kootenai Brown Pioneer Village, Heritage Acres Farm Museum and Tamarack Outdoors.
The region unites around its diverse landscapes, outdoor recreation opportunities, and deep history to develop authentic, high quality visitor and guest experiences that attract visitors and drives community prosperity. The SCRTA will assist in facilitating sustainable tourism development that connects regional priorities with existing and emerging market opportunities through research, branding, marketing, training, and product development.